Introducing AW23

Hop aboard for fall with us, with 6 new prints and 6 new colors in our beloved Tencel™ waffle collection.  Mix and match seasonal solids with our baby dinosaurs, superhero dogs, holiday trains, and more!

See What's New

The sweetest designs in the softest fabrics, for the littlest of littles

Shop Swaddles & Nursery

Back and better than ever - our Tencel™ waffle now in SIX new colors for fall

Shop Waffle Solids

Let them splash and play all day, our ultra-absorbent towels are up to the task

Shop Bath Time

Shop by Print

Baby Dinomite

Floral Bouquet

Superhero Dogs


Ice Hockey


All Aboard


Ditsy Floral

Happy Trucks

Tropical Jungle

Pastel Stripes

Jungle Leaves

Gummy Bears

Sweet Treats

Some Bunny Loves You

Honey Puppies

Pink Pup


Safari Jungle




Cozy Forest

Oak Leaves

Ink Floral

Grey Mudcloth



Painterly Seahorse

Shell Floral

World Map

We Care

Tasteful designs at the highest quality

By combining a timeless, feel-good aesthetic, memorable pops of color, and an uncompromising commitment to the safest, highest quality materials.

Free Shipping over $50 &
Easy Returns

Uncompromising Safety Standards

Designed by Parents,
for Parents

Ethically &
Sustainably Focused

From Mealtime to Playtime

Stack, squirt, learn, and play with our new stacking toys, bath toys, and multi-use bunny links

Shop Toys

The bib you didn't know you needed - waterproof, stain & odor resistant, and made from 100% recycled materials

Shop Long-Sleeve Bibs

From cups to utensils to snack plates and more, mix & match to create your perfect set

Shop Feeding & Eating

Loulou Lollipop x Babylist Collection

The perfect size for all stages

The perfect fit

0 - 6 Months

6 - 12 Months

12 - 24 Months

2T - 5T+

Mom & Baby Approved


AW23 - Sleeper

$39.00 USD

6 colors


AW23 - Waffle Sleeper

$39.00 USD

6 colors


AW23 - Waffle Skater Dress

$48.00 USD

3 colors

Silicone Teether GEM Set

From $24.00 USD

15 styles

TENCEL™ Sleep Bag 1.0 Tog

$60.00 USD

8 colors

Kids Silicone Cup with Straw - Born To Be Wild

$15.00 USD

7 colors

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