Our Story

The LouLou Lollipop journey

Designed to Love. Born to Last.

We know how precious those first few months and years are. Our safe, sustainable, and so sweet baby goods are made to last (and love). Designed with durability and functionality in mind, our products are tried and tested by parents like you. That means you can be confident they will hold up, no matter what life (or baby) throws at them. Our commitment to the highest safety and sustainability standards and family-first focus means you can feel good about everything you find here.

How It All Began

We got our start in 2015 with our first two designs, the original silicone Donut and Ice Cream Teethers that broke the mold for safety, durability, with a sweet aesthetic that fit seamlessly into our homes … but the fun was just getting started. We’ve continued expanding, but stayed committed to quality and accessibility. All of our products are ASTM, CPSC and CPSIA compliant, because every little one—and parent—deserves the best.

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Milestone Moments

It’s true what they say—the days are long, but the years are short. These memories are worth sharing.

2015: Our Magical Beginning

We're fearless pioneers, always willing to try new things in pursuit of better, cuter, and safer products. We launched our first product out of our home office with help from our husbands.

2016: Out On Our Own

We moved from an Etsy shop to our own website, attended our first trade show, started selling to boutiques, and expanded our offering to include our first muslin swaddles.

2017: We All Scream For Ice Cream

We launched our iconic Ice Cream Teether (a design that’s been copied many times), and moved into an office space of our very own. Yay!

2018: Growing Together

We moved into an even bigger office with a warehouse to keep up with exciting growth—and grew our staff to a team of 18.

2020-2021: Apparel & More

We perfected our first line of apparel, launched silicone tableware, and before we knew it, we had over 2,000 unique product offerings. (This called for a bigger office, warehouse, and team.)

Today: Global LouLou Love

Loulou Lollipop is now available in 37 countries worldwide, and in over 1,100 boutiques in the United States and Canada. Where will you find us next?

Family First

A Note From Our Founders

As twins ourselves, family is our reason for everything we do. At the end of the day, if our goods make you and your little ones happy, we’re happy. We hope what you find here helps you dream big, have fun, and make many more sweet memories.


Eleanor & Angel

Learn More About Our Mission & Impact