Designed to Love. Born to Last.

Better, cuter, and safer products for every newborn adventure.

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Created with intention

A bundle of fun

Bathe

Wear

Sleep & Swaddle

Best Sellers

We Care

Tasteful designs at the highest quality

By combining a timeless, feel-good aesthetic, memorable pops of color, and an uncompromising commitment to the safest, highest quality materials.

Free Shipping over $75 &
Easy Returns

Uncompromising Safety Standards

Designed by Parents,
for Parents

Ethically &
Sustainably Focused

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Grow

Mix and match teethers and clips crafted with safety in mind.

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Eat

Playful, functional tableware made for all stages of growth.

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Mom & Baby Approved

Silicone Teether GEM Set

From $24.00 USD

Sleeper

$38.00 USD
Best Seller

Born to be Wild Learning spoon/fork set

$15.00 USD

Lightweight Muslin Sleep Bag

$42.00 USD
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Monstera Silicone Teether

$12.00 USD

Beadless Pacifier Clip

$12.00 USD
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Best Sellers

Muslin Swaddle

$25.00 USD

Sleeper

$38.00 USD

Bandana Bib Set

$18.00 USD

Lightweight Muslin Sleep Bag

$42.00 USD

Silicone Teether GEM Set

From $24.00 USD

Fitted Crib Sheet

$28.00 USD

Hooded Towel Set

$35.00 USD

Muslin Quilt Blanket

$65.00 USD

Timeless Patterns

We believe the early days of newborn-hood—with all its challenges and charms—are an especially important time for you to feel connected to your personal sense of style.

Seashells

Safari Jungle

Ramen

Planets

Secret Garden

Whales

The perfect size for all stages

The perfect fit

0 - 3 Months

3 - 6 Months

6 - 12 Months

12 - 18 Months

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