New Collections, New Colors, New Cuteness...

Our latest collection includes a range of sensory and educational toys,
plus eco-friendly long-sleeved bibs for your little ones.

Shop the Latest

Shop by Print

Jungle Leaves

Pastel Stripes

Tropical Jungle

Gummy Bears

Sweet Treats

Some Bunny Loves You

Pink Pup

Honey Puppies



Ditsy Floral

Happy Trucks


Safari Jungle




Cozy Forest

Oak Leaves

Ink Floral

Grey Mudcloth



Painterly Seahorse

Shell Floral

World Map

New This Season...

Short on length, big on comfort - our bestselling PJs are perfect for bed time... (or just jumping on the bed)

Shop Short PJs

From cups to utensils to snack plates and more, mix & match to create your perfect set

Shop Feeding & Eating

Whether you're after a full skirt for twirling, or pockets for adventure finds, our new dresses have you covered

Shop Toddler Dresses

We Care

Tasteful designs at the highest quality

By combining a timeless, feel-good aesthetic, memorable pops of color, and an uncompromising commitment to the safest, highest quality materials.

Free Shipping over $50 &
Easy Returns

Uncompromising Safety Standards

Designed by Parents,
for Parents

Ethically &
Sustainably Focused

Mom & Baby Approved


Stacking Cups

$20.00 USD

2 colors


Long Sleeve Waterproof Bib

$22.00 USD

7 colors


SS23 - Ruffle Pocket Dress

$46.00 USD

4 colors

Silicone Teether GEM Set

From $24.00 USD

15 styles


SS23 - TENCEL™ Sleep Bag 1.0 Tog

$60.00 USD

8 colors


Kids Silicone Cup with Straw - Born To Be Wild

$15.00 USD

7 colors

The perfect size for all stages

The perfect fit

0 - 6 Months

6 - 12 Months

12 - 24 Months

2T - 5T+

Follow us


You may have seen us in