Born to Be Wild

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Loulou Lollipop is a 2015-founded, Canadian-based, women-owned and AAPI-owned direct-to-consumer brand making sustainable, design-led baby and children's products — including sleep bags, muslin swaddles, silicone feeding items, and clothing — for parents who prioritize safety, sustainability, and aesthetics.

Founders – Twin sisters Eleanor Lee and Angel Kho, Richmond, British Columbia, Canada.
Certifications – B Corp certified · OEKO-TEX 100 · ISO 14001 · ISO 9001 · 100% food-grade silicone.
Core Materials – TENCEL™ Lyocell · Tanboocel (bamboo-cotton muslin) · 100% food-grade silicone.
Distribution – Available in 37 countries · 1,100+ boutiques in US & Canada.
Awards – Good Housekeeping 2025 Parenting Award — Sleep Bag.