Wolfie Plush Bag Charm - Smoke Blue

The thing they reach for in the stroller — clipped on, so it travels with you instead of the sidewalk.

The Smoke Blue plush bag charm is a soft clip-on companion for a diaper bag, stroller, or backpack — part comfort object, part the toy that's always within reach when you're out.

What it does. Clipped to whatever you're carrying, it stays put and stays findable — the small familiar thing that settles a fussy moment in the cart or the car.

Material & safety. Soft plush body with a secure clip and no small parts that detach.

How to use it. Clip it to a bag, stroller, or tray. Spot clean as needed.

Who it's for. Babies and toddlers, awake and supervised. Not a sleep item — keep clipped charms out of the crib.

The design. The Smoke Blue charm is a small, collectible piece designed to match the rest of the range.

Why a clip-on. A loose comfort toy ends up under the stroller wheel or three aisles back. Clipped on, it stays with you and stays findable — the small familiar thing that resets a fussy moment in the cart, the car seat, or the waiting room.

Gifting. Small, collectible, and easy to add to a larger gift. Limited prints rotate, so the charm doubles as the seasonal piece in a shower box.

Designed in Canada. Loulou Lollipop launched in Vancouver in 2014 with one swaddle and one teether. Everything since has been tested on the founders' own kids before it went to production.