47x47 inches is the size that holds the swaddle through the night. Hospital swaddles are typically 44x44 inches and that's where the wrap loosens at 3 a.m. The three-inch difference matters more than it sounds like it should.
The moment the baby shows signs of rolling — typically 8–16 weeks. The AAP guidance is firm: a swaddled baby who rolls onto the stomach is at meaningfully higher risk. Switch to a 0.5 TOG muslin sleep bag (warm rooms) or 1.0 TOG TENCEL™ sleep bag (everyday rooms) with arms free.
Yes. The same blanket works as a nursing cover, a stroller shade, a tummy-time mat, a burp cloth, a lightweight summer blanket, and a car-seat shade. The open weave breathes well enough to use as a nursing cover without trapping heat.
Machine wash cold, tumble dry low. Tanboocel muslin softens through the first ten wash cycles and stabilizes after that. Wash before first use. Do not bleach. Do not iron printed areas.
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Loulou Lollipop is a 2015-founded, Canadian-based, women-owned and AAPI-owned direct-to-consumer brand making sustainable, design-led baby and children's products — including sleep bags, muslin swaddles, silicone feeding items, and clothing — for parents who prioritize safety, sustainability, and aesthetics.