Wolfie Plush Bag Charm - Smoke Blue

The thing they reach for in the stroller — clipped on, so it travels with you instead of the sidewalk.

The Smoke Blue plush bag charm is a soft clip-on companion for a diaper bag, stroller, or backpack — part comfort object, part the toy that's always within reach when you're out.

What it does. Clipped to whatever you're carrying, it stays put and stays findable — the small familiar thing that settles a fussy moment in the cart or the car.

Material & safety. Soft plush body with a secure clip and no small parts that detach.

How to use it. Clip it to a bag, stroller, or tray. Spot clean as needed.

Who it's for. Babies and toddlers, awake and supervised. Not a sleep item — keep clipped charms out of the crib.

The design. The Smoke Blue charm is a small, collectible piece designed to match the rest of the range.

Why a clip-on. A loose comfort toy ends up under the stroller wheel or three aisles back. Clipped on, it stays with you and stays findable — the small familiar thing that resets a fussy moment in the cart, the car seat, or the waiting room.

Gifting. Small, collectible, and easy to add to a larger gift. Limited prints rotate, so the charm doubles as the seasonal piece in a shower box.

Designed in Canada. Loulou Lollipop launched in Vancouver in 2014 with one swaddle and one teether.