winter sale

UP TO 60% OFF

LIMITED INVENTORY, SHOP EARLY FOR BEST SELECTION

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SLEEP BAGS

DRESSES

TEETHERS

SILICONE BIBS

BOTTOMS

HOODED TOWELS

PACIFIER CLIPS

CUPS & UTENSILS

CRIB SHEETS

WASHCLOTHS

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Because Messy Happens

Long Sleeve bibs for easy clean up

Spill-resistant design and easy to clean.

 
 

The Very Hungry Caterpillar™

Explore the Loulou Lollipop x World of Eric Carle™ 1st Alphabets and World of Wonder collections.

 
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love, quality, and purpose

Designed to Last, Crafted to Love

1% of every purchase donated
Earn rewards on every purchase
Certified B Corporation
Women Owned

Safety First

As a company run by moms, we know what it’s like to stress over every detail—and we do the same. Thanks to our thoroughly vetted, non-toxic materials, and meticulous innovation and design process, you can rest assured that we’ve put product safety first, every step of the way.

Functional Design

Parenthood is HARD! That's why we have committed to making it easier for parents by bringing you exceptional quality products that are beautiful, functional, and safe.


We Care

Tasteful designs at the highest quality

By combining a timeless, feel-good aesthetic, memorable pops of color, and an uncompromising commitment to the safest, highest quality materials.

Free Shipping over $50 &
Easy Returns

Uncompromising Safety Standards

Designed by Parents,
for Parents

Ethically &
Sustainably Focused

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